Who Can Apply?

• Domicile: Only India
• Should be a Private Independent Entity (should not be a subsidiary of a large firm)
• In business for less than 5 years
• Either the revenue should be greater than 1 Crore OR atleast 5 paying customers

Evaluation

• Understanding of the market vis-à-vis product placement
• Current clientele and potential pipeline
• Comparative positioning to the competitors; differentiators; value proposition
• Social Impact: The Company should be ethical in its conduct and line of work
• Planning and Execution: how are long/short term goals planned for; strategies for achieving them
• Team: Experience, dynamics of the team members working together
• Company presence: Offices; website interface, marketing vehicles/campaigns