Mini-MBA for Entrepreneurs
Do you have a great idea, know your product will be a hit, but are struggling with basics of building and running a venture? Believe your MBA friends have an edge over you? Worry no more, we have designed a mini-MBA just for you.
TiE Institute we will be hosting a series of sessions/workshops @TiEcon Delhi, covering critical aspects in areas such as fund raising, sales management, marketing, finance and so on. The sessions will cover the basics and deliver practical and tangible insights for entrepreneurs.
The TiE Institute sessions will seek to address questions such as:
- How do I sell to large companies?
- What key financial ratios do I need to watch to know where my business is going?
- Can I generate a buzz with pennies to spend on marketing?
- What are the meaning and implications of the clauses in a term sheet?
- How do I recruit a partner or a co-founder and on what terms?
TiE Institute was started last year and has seen considerable traction within the TiE community. TiE Institute sessions were a runaway hit with packed houses at TiEcon Delhi 2011, with tangible, specific subjects of daily interest to entrepreneurs, something they cannot obtain elsewhere, and provide detailed information and practical tips from practitioners – experienced entrepreneurs, VCs, angel investors and domain experts. FUND RAISING: "It is not just about the Valuation - Demystifying Term Sheets"
This year we bring to some of the most sought after topics:
Confused by the jargon in the term sheet? Did it Drag you Along, Preferred Participating pari-passu into Full-Ratchet bewilderment? Or never seen a term sheet? After this session, you will know the standard clauses: what they mean, what to expect, and what to negotiate on.
SALES:
"Dancing with Elephants – Enterprise Sales for Startups"
How do you sell to enterprises? This session will cover how an enterprise sees your offering (and therefore how you should position it); how to structure your sales team; and how to map, penetrate and grow accounts.
ANALYTICS:
"You get what you measure - Building a Web Analytics Framework"
Even a simple tool like Google Analytics can be daunting if you have never used it. Even if you use it, are you using its full power, and leveraging it effectively for your business? Do you differentiate between vanity metrics and metrics that matter? Find out here!
HUMAN RESOURCES:
"Ek-aur-ek-11- Recruiting a Co-Founder"
Venture building is a team sport, and the right co-founders can help you off-the-ground and cover more distance faster. The wrong founding team or structure can however doom a venture. This session will give you tips on checking compatibility, defining roles, shareholding & compensation within co-founders.
MARKETING:
"Creating a Buzz without breaking the bank"
You have a cool product and a neat story, just waiting to be discovered? Do not have a huge marketing budget? Learn how to get the story out for under $500.
FINANCE:
"Watching the Bank - Managing finances"
If running your venture is like driving a car, financial statements are your dashboard and GPS. Do you how to read them, and where to pay attention? This session will cover financial statements and key financial ratios for entrepreneurs.
Please Note: Registrations are open only to TiEcon Delhi 2012 Delegates on a first come first served basis. If you are a registered delegate and would like to attend the TiE Institute session please send a confirmation to [email protected] highlighting your name and contact co-ordinates.
P.S. These sessions will run parallel to the main sessions and the hall has a limited capacity of only 80 seats.
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